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Effective Date: January 1, 2020
What information we collect & how we collect your information
As addressed in more detail below in the description of how personal information collected, we collect the following categories of personal information:
We may collect your information in the following ways:
If you choose not to provide us with your Personal Information, you may still be able to access and use some of our Services. Note, however, that certain features of our Services that require your information may not be accessible to you.
How we use your information
We use the information we collect for our business purposes, including:
Data collection technologies
Although most browsers and devices accept Cookies and other Data Collection Technologies by default, their settings usually allow you to clear or decline Cookies. If you disable Cookies, some of the features of our Services may not function properly.
Interest Based Advertising: We may use vendors to serve advertisements on our behalf across the Internet. These advertising vendors may collect (through the use of Data Collection Technologies) information about your visits to and interactions with our Services. In addition, our vendors may also use the information about your visits to other websites to target advertisements for any products and services available from us. If you would like more information about this practice, please visit the Network Advertising Initiative (“NAI”) at http://optout.networkadvertising.org/#!/. To learn more about how to opt out of our interest-based advertising, please visit the “Your Rights” section below. Vidence will not serve targeted advertisements related specifically to cancer. For example, if you read an article on our Services about breast cancer, we will not serve you advertisements related to breast cancer. Our targeted advertisements are meant to target your general health- and wellness-related interests, such as health, exercise, and nutritional information. We also may serve general advertisements about Vidence and our programs.
Third Party Advertising: We may use third-party features (e.g., social media sharing tools) or otherwise allow third parties to collect information about your use of the Services. We do not control how such third parties process information. To learn more about how to opt out of interest-based advertising that may be supported by third-party activities, please visit the “Your Rights” section below.
Use of Dynamic Phone Numbers: We may use dynamic number insertion (“DNI”) technology to assess the effectiveness of our Services and to optimize the content and customer service you receive. DNI technology involves randomly assigning a unique and dynamic phone number to your browser when you visit the Services. If you call that phone number, we and our DNI vendor will be able to link that phone number to: (1) the phone number you use to call us; and (2) certain Usage Information about your use of the Services.
Please note: Some web browsers incorporate a “Do Not Track” feature (“DNT”) that signals to the websites that you visit that you do not want to have your online activity tracked. Our Services do not currently respond to web browser DNT signals. For more information about DNT signals, please visit http://allaboutdnt.com.
With whom we share your information
We may share your information for the reason(s) disclosed to you at the time we collect it, with your consent as required, at your direction, as well as for our business purposes in the following ways:
The following categories of your personal information may be shared with these parties to achieve our business purposes:
We reserve the right to share or sell Aggregate Information and other de-identified information to third parties for their own internal purposes, and publicly disclose such Aggregate Information and de-identified information, for example, in our marketing materials and research reports. We may also share Usage Information with third parties to enable certain functionalities of our Services, such as social media plug-ins (“share” and “like” buttons).
Your preferences about how we use your information are important to us and, when possible, we aim to honor them. We offer the following rights that you can exercise with regard to your Personal Information.
How we protect your information
The security of Personal Information is important to us. We use reasonable safeguards aimed to protect against unauthorized use, disclosure, alteration, or destruction of the Personal Information we collect and maintain. You should keep in mind, however, that no data transmitted over the Internet is 100% secure and any information disclosed online can potentially be collected and used by parties other than the intended recipient. As a result, while we strive to protect your information, we cannot guarantee or warrant the security of any information you transmit to or from our Services.
Children’s privacy rights
Neither Vidence nor any of its Services are designed for, intended to attract, or directed toward children under the age of thirteen. If we become aware that a user is under the age of thirteen and has provided Personal Information to us without prior parental consent, we will remove Personal Information provided by such underage user from our database.
Note to international users
Third party links and services
How to contact us
Attn: Privacy Officer
5900 Broken Sound Parkway NW
Boca Raton, FL 33487
“Aggregate Information” is information that has been combined with information about other users and analyzed or evaluated as a whole, such that no specific individual may be reasonably identified. For example, Aggregate Information may include a statement indicating that a certain percentage of our website users have chatted with our representatives to learn more about services.
“Vidence” means Vidence, LLC (“Company”) and all entities under common control.
“Personal Information” is information that can be used to identify, contact, or locate you. Examples of Personal Information include your name, address, email address, telephone number, and other information you provide. If we combine non-identifiable information with other information in a way that allows us to identify you, we will treat such combined information as Personal Information.
“Protected Health Information” is information that is protected by the U.S. Health Insurance Portability and Accountability Act of 1996, the Health Information Technology for Economic and Clinical Health (“HITECH”) Act, and their implementing regulations (collectively, “HIPAA”).
“Usage Information” is information that we automatically collect about the device or devices you use to access our Services and your use of the Services. Usage Information may include your IP address, domain server, type of device(s) and web browser(s) used to access the Services, referring webpage or other source through which you accessed the Services, and other statistics and information associated with the interaction between your browser or device. Usage Information does not usually, by itself, uniquely identify you but may be treated as Personal Information in certain circumstances.
“Web Beacons” (also known as “clear GIFs” and “pixel tags”) are small bits of code embedded in web pages or in emails that are used to monitor the behavior of a website user or recipient of an email.
“Your Content” is the information, comments, photos, images, video, data, text, and other content that you may post, upload, store, share, send, or display on the Services, including, without limitation your name, voice, photograph, video and/or likeness.